How You Can Leverage Conversational Commerce to Improve Business Outcomes
What is conversational commerce? It’s a relatively new term, but it’s one that you need to know about. Conversational commerce is the next step in eCommerce evolution. It involves using chatbots and other forms of AI to allow customers to interact with businesses in natural conversation patterns. This allows customers to get the information they need quickly and easily, without having to navigate through a complicated website.
What is conversational commerce and how does it work?
Conversational commerce is a relatively new term that refers to the use of chatbots and other natural language processing technologies to enable customers to interact with businesses in a more natural way, using messaging platforms such as Facebook Messenger, WhatsApp, WeChat, and others.
While traditional e-commerce involves customers browsing through a website or app and making purchase decisions based on what they see, conversational commerce allows businesses to reach out to potential customers where they are already spending their time – on messaging platforms. This type of commerce also allows for a more personalized approach, as businesses can engage in one-on-one conversations with customers rather than presenting them with a generic list of products or services.
In addition to providing businesses with an opportunity to reach out to potential customers on a more personal level, conversational commerce also offers a number of advantages in terms of customer engagement and conversion rates.
How to get started with conversational commerce
Conversational commerce is a relatively new term that refers to the use of chatbots and other forms of artificial intelligence (AI) to enable consumers to purchase products and services via natural conversation.
While the concept is still in its early stages, there are already a number of big brands using conversational commerce to improve their customer experience and business outcomes.
So, what is conversational commerce and how can you use it to improve your business outcomes? Read on to find out.
What is conversational commerce?
Conversational commerce refers to the use of chatbots and other forms of artificial intelligence (AI) to enable consumers to purchase products and services via natural conversation.
In other words, it’s a way for businesses to use chatbots and AI to simulate a human conversation, in order to help customers with tasks like booking a hotel room or ordering a pizza.